Le Velvet

Reopening Campaign - 2025

A Montreal institution with a significant challenge: same name, entirely different experience. In a saturated industry where everything ends up looking the same, the objective was clear: to create a visual identity and storytelling that truly sets Le Velvet apart. We focused on short-form content, capturing authentic moments from the bar and everyday interactions, but enhanced by an editorial eye. The result: a distinctive visual language and a new narrative, as meticulously crafted as the space itself.

Less repetition. More intention.